Lead by Design
Lead by Design
Lead by Design
Work
Work
Work
ENBD Rebrand
ENBD Rebrand
ENBD Rebrand
Leading the design-system rebrand of Emirates NBD across six products, two sub-entities and 2.4 million users - and what it taught me about how design coherence actually scales.
Leading the design-system rebrand of Emirates NBD across six products, two sub-entities and 2.4 million users - and what it taught me about how design coherence actually scales.
Leading the design-system rebrand of Emirates NBD across six products, two sub-entities and 2.4 million users - and what it taught me about how design coherence actually scales.
ENBD Grow Infinity
ENBD Grow Infinity
ENBD Grow Infinity
An AI-first coaching platform built by Emiratis for Emiratis, to help them grow within one of the region's largest banks - designed, end to end, by some of our newest Emirati talent.
An AI-first coaching platform built by Emiratis for Emiratis, to help them grow within one of the region’s largest banks - designed, end to end, by some of our newest Emirati talent.
An AI-first coaching platform built by Emiratis for Emiratis, to help them grow within one of the region’s largest banks - designed, end to end, by some of our newest Emirati talent.
Jaguar Land Rover
Jaguar Land Rover
Jaguar Land Rover
“Turning every pound twice”
How a five-person optimisation squad lifted Jaguar Land Rover UK conversion at programme-level scale - and shipped principles still live on the brand’s sites six years later.
“Turning every pound twice”
How a five-person optimisation squad lifted Jaguar Land Rover UK conversion at programme-level scale - and shipped principles still live on the brand’s sites six years later.
“Turning every pound twice”
How a five-person optimisation squad lifted Jaguar Land Rover UK conversion at programme-level scale - and shipped principles still live on the brand’s sites six years later.
Jaguar Land Rover
Jaguar Land Rover
Jaguar Land Rover
“Cancel and go back” A UX audit of the Jaguar and Land Rover online checkout - what I found, what shipped, and what I would write differently today...
“Cancel and go back” A UX audit of the Jaguar and Land Rover online checkout - what I found, what shipped, and what I would write differently today…
“Cancel and go back” A UX audit of the Jaguar and Land Rover online checkout - what I found, what shipped, and what I would write differently today…
SimpleCoin
SimpleCoin
SimpleCoin
Making Bitcoin practical for everyday spending through a Lightning Network wallet built for speed and simplicity.
Making Bitcoin practical for everyday spending through a Lightning Network wallet built for speed and simplicity.
Making Bitcoin practical for everyday spending through a Lightning Network wallet built for speed and simplicity.
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I’d love to hear from you.
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