User Experience
User experience is the core of a successful website and digital product. A seamless and engaging UX not only captivates the audience but also drives conversions, and brand loyalty and delivers business results through data-driven decision-making.
User experience is more than just a user-centered and intuitive product. It encompasses how users interact with your website, how they perceive your brand, and whether they accomplish their goals effortlessly. A well-crafted UX makes a difference between a visitor staying to explore your content or bouncing to a competitor's site.
Case Studies
My top 4 books on User Experience
Hooked: How to Build Habit-Forming Products by Nir Eyal
Don't Make Me Think by Steve Krug
Predictably Irrational by Dan Ariely
Yes! 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein and Steve J. Martin
The ROI of UX
High-quality customer experience (CX) is arguably the most effective way to drive engagement, spending, and loyalty for any business. User experience (UX)—the term applied more in the context of actual product use and which is a subset of CX—takes on vital importance in influencing the entire experience of the customer.
User experience activities can reduce development inefficiencies
In Tech organisations speed is paramount. Usability activities help save making changes on when it’s too expensive or too late..
ROI gains are well documented by studies
User acceptance and user adoption are critical. Projects fail without happy users.
In todays e-commerce customer loyalty, customer retention, engagement, satisfaction and intention to purchase are critical, especially now on mobile.
Wireframing
Rapid prototyping is a way to design a website service at the structural level. A wireframe is commonly used to lay out content and functionality on a page which takes into account user needs and user journeys.
UX leaders outperform their peers
The Top 10 customer experience leaders outperformed the S&P with close to triple the returns, at a cumulative total of +43%
The Bottom 10 generated a negative cumulative total return of -34%
